Minesto Solidifies its Management Team with Appointment of New CMO
Elke Rosiers has substantial international experience and a broad range of expertise in business and market growth.
FREMONT, CA: Minesto, a leading marine energy technology company, is strengthening the management team with the appointment of Elke Rosiers as the new Chief Marketing Officer. She has vast expertise in the energy industry and in turning new technology into business. The firm boosts its sales and marketing organization due to the hire, preparing for the commercial roll-out of its ocean energy technology.
“We are strengthening the business side of the organization to gear up the work for commercial roll-out. The company and the technology are now at a level where customers and market activities is a natural top priority. Elke’s profile is perfect to take this work to the next level, with her experience from the energy industry’s transformation, project financing and an ability to create business with new customers based on new technology. Elke has worked as an advisor to Minesto for several years and has been a key person in strategic decisions. This is a great advantage to quickly settle in the role as Chief Marketing Officer”, said Dr. Martin Edlund, CEO, Minesto.
As a member of Minesto’s executive team, Elke assumes the role of Chief Marketing Manager right away. Elke has substantial international experience and a broad range of expertise in business and market growth. She has worked with global players like Siemens, Maersk, and Volvo and emerging technology-based enterprises over the years.
During the last six years, Elke has successfully created a consulting practice specializing in business strategy and financing for small and medium-sized firms. She formerly worked at Atkins Sweden as an infrastructure consultant and at Chalmers Industriteknik as the Director of European Affairs. Elke graduated from the Chalmers University of Technology with a master’s degree in supply chain design and management and a bachelor’s degree in industrial engineering and management.
“I look forward to becoming a full-time part of the Minesto team and being part of the journey towards making the company’s unique technology an established product in the global energy market. With my background in innovation and international business I look forward to driving Minesto’s commercial agenda forward together with the management team and the board”, said Elke.