Mobile is the New Online!

By CIOReview | Friday, August 9, 2019

The preferences for features it comes to mobile devices have gone beyond messaging and voice calls. The abilities of a mobile are more compelling as it provides varieties of options to discover and purchase products as well as services.

FREMONT, CA: The abilities of a mobile device include much more than just communication service, which is why it becomes a primary reason for consumers to adopt mobile digital platforms. The ease of being able to do almost everything from any remote place is highly prized to the customers. Unfortunately, the overabundance of apps weakens the desire for convenience, so moving away from applications that offer only one type of product or service can be of great help.

The App for Everything:

Some apps started as a simple messaging platform, but in the present time, serve more than millions of customers with the help of a third-party application programming interface (APIs). They offer services like mobile banking, social networking, booking taxis, doctor’s appointment, and lots more.

Several banks offer their customers with mobile apps to access a financial ecosystem that provides a full range of both lifestyle and commercial services for individuals as well as businesses. Additionally, users can also earn loyalty program bonuses, book trips, buy movie tickets, and make restaurant reservations apart from other capabilities. The addition of these services can help businesses, build a positive reputation, and distance it from the historical perception of the banking industry. By offering mobile tickets for events and collaborating with local transport operators, banks and FS can enhance customer satisfaction.

Getting On-Board:

By utilizing open APIs, integrating lifestyle products and services into a mobile banking app with the right mobile service technology partner is a simple undertaking. A mobile ticketing provider can be a great place to start for FS searching to expand into other digital marketplaces by offering tickets to events. Such implementation can handle safe ticketing fulfillment along with the back-engine ability to provide data insights into customer preferences.

Prioritize the Benefits:

Data is a source of transforming a single-service banking app into a valuable data-driven marketing communications channel for sharing customized promotions direct with the mobile account holder. Customized benefits like birthday messages and coupons are a vital part of the customer experience and its worth remembering for the companies.

Experience blended with smart use of data drawn from mobile app interactions can build offers that result in more frequent interactions, the opportunity for up- and cross-selling, and ultimately long-term customers.