Mobile Technology Trends for 2017
The evolution of enterprise mobility will touch new heights in 2017 with spin-offs such as unique mobile app development techniques and optimized mobility platforms. The recent proliferation of cloud-based mobile apps and services has enabled both businesses and consumers to share and sync data on their devices in real-time. As the mobile app development domain braces itself to face a new wave of technology advancement in 2017, here is a peek into how it will impact the enterprise technology and business domains.
Adoption of Mobile Strategies by Small Businesses
Following in the footsteps of the biggest consumer groups, gaining success with consumer facing apps, small and medium businesses will actively adopt mobility solutions in 2017. With successful outcomes ranging from enhanced sales to an unprecedented broadening of the customer base, the adoption of mobile apps is certainly on the cards for small businesses.
Proliferation of Location-based Services (LBS)
A majority of mobile applications in the past few years have relied on positioning information to help businesses and smart-device users with geo-marketing and advertising, road navigation and emergency support. In 2017, businesses can be expected to build outreach strategies involving location-based services to offer customers with personalized promotional content and real-time deals.
Integrating Mixed Reality into Utility Apps
Although Augmented Reality (AR) and Virtual Reality (VR) have existed in the digital realm for quite some time now, the increasing seamlessness of these technologies is set to create real-world environments. We will observe this trend as AR apps will be actively integrated with Utility apps to engage more users. This will eventually benefit businesses in enhancing their levels of customer engagement.
Launch of Android Instant Apps
Google’s efforts to create an intuitive mobile solution that discounts the need for a full install will come to fruition in the form of “Android Instant Apps” in 2017. The app is set to benefit the users by offering them limited access to the specific services proffered through the app, for a quicker mobile experience.
Embedding AI into Mobile Apps
Having entered the mainstream technology realm through AI-powered smart devices, AI systems such as Alex, Siri and Cortana have already proven their mettle as impeccable virtual personal assistants. AI will make a substantial impact in the global education sector in 2017 as developers will start embedding the ground-breaking technology into their apps. Apart from furthering the e-learning initiatives across continents, AI embedded in apps will also impact the mobile commerce arena to enhance the mobile shopping experience for online shoppers.
Widespread Adoption of IoT Apps
The continuous addition of new mobile devices, gadgets, and household appliances, connected by internet, at homes and in workspaces will necessitate the need for IoT apps this year. The introduction of secure IoT apps will enable individuals and businesses with the option to control these gadgets and smart devices remotely.
Ramping Up Mobile Security
With BYOD programs and digital wallets becoming the new norm in today’s digitally empowered world, mobile security has become an imperative for developers. This year will see emphasis on enterprise mobility management (EMM) and mobile application management (MAM) solutions to offer mobile device users with secure network gateways and enterprise-grade mobile apps.
An Upsurge in App Revenues
With a prolific increase in the usage of mobile devices, the market for both free and paid mobile apps holds immense promise in 2017. As estimated by Statista, the number of app downloads is expected to cross over 250 billion this year, generating around $77 billion in App revenues.