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Mobile to Define Global Travel Industry

By CIOReview | Tuesday, February 18, 2014

FREMONT, CA: Billions of people in the world today realize how essential mobile phones are in their lives. Mobile phones have become a part of everyday life for many individuals. Mobile phones are definitely a boon to our society, It has been beneficial to most of the sectors and travel is definitely one of them.

 As we know, Travel is one of the world’s largest industries, and it continues to get bigger by the day. The Internet had a huge impact on the travel industry early on, as consumers utilized online travel agencies to find the best prices on flights and hotels. Mobile phones have allowed travelers to continue and amend their trip-planning once they've taken off.

The worldwide adoption of smart phones, tablets, and other devices is dramatically changing, how we travel–before, during, and after the trip. Players in the travel industry have started emphasizing mobile as a core component of their business strategies, and are working to make their products and services mobile-friendly, says a report from BI Intelligence.

As per the report Mobile devices are ideal companions for travelers, allowing them to access information, services, and booking while travelling. However due to lack of Wi-Fi and 4G coverage, there might be some difficulty for mobile to become a lead for travel- related research.

 The report also highlights on how airlines, hotel chains, and online travel agencies need to stay ahead of the mobile computing curve. Innovative photo features, and the integration of travel information and data into augmented reality apps and wearable’s are some of the sought after trends relevant to travel apps. Car dashboards and wearable devices represent the platforms where mobile travel will thrive next. We can see new travel-related apps and features for wearables debuting regularly.
According to another similar survey conducted by PhoCusWright, Mobile is expected to account for more than 25 percent of total U.S. online travel bookings by 2015.