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NBCUniversal News Group and SiriusXM Widen Association with NewAgreement

By CIOReview | Thursday, December 10, 2020

As part of the new deal, NBCUniversal has chosen SiriusXM as the exclusive advertising representative for MSNBC and NBC News podcasts with additional sales rights to CNBC podcasts. Additionally, AdsWizz, a subsidiary of SiriusXM, will present the end-to-end ad technology platform. 

FREMONT, CA: SiriusXM announced a new long-term agreement with the NBCUniversal News Group under which the simulcasts of CNBC and MSNBC will remain to air on SiriusXM, along with the powerhouse TODAY Show Radio channel.

"We're exceedingly proud to continue our relationship with the NBCUniversal News Group, whose shows and hosts are among the best in the industry," said Scott Greenstein, President, and Chief Content Officer, SiriusXM's. "Over the years we've seen that relationship grow, with TODAY hosts creating their own SiriusXM programs and providing additional content exclusively for our listeners. And beyond TODAY, with breaking news on MSNBC and financial updates on CNBC, SiriusXM subscribers can take the trusted programming of NBCUniversal wherever they go."Top Audiovisual Consulting/Services Companies

TODAY Show Radio is a 24/7 channel devoted to TODAY and is home to independent radio programs hosted by a few morning show's stars. Under the new contract, SiriusXM also becomes the sole advertising representative and end-to-end ad technology platform for a broad slate of NBC News, CNBC, and MSNBC podcasts.

"Audio and podcasts have become a significant way for audiences, and in particular younger audiences, to engage with our trusted journalism," said Elisabeth Sami, Executive VP of Global Strategy and Business Development, NBCUniversal. "We're committed to growing our audio storytelling and reach, providing unique opportunities for advertisers across our news brands. This is a natural progression of our relationship with SiriusXM."

As part of the new deal, NBCUniversal has chosen SiriusXM as the exclusive advertising representative for MSNBC and NBC News podcasts with additional sales rights to CNBC podcasts. Additionally, AdsWizz, a subsidiary of SiriusXM, will present the end-to-end ad technology platform.  This deal furthers SiriusXM's vision to build an efficient ad ecosystem that permits brands to access the chief pool of inventory from top publishers across all groups of digital audio music, talk, sports, and podcasts. SiriusXM and its premium audio properties, like SoundCloud, Pandora, and Stitcher, reaches over 150 million people monthly.

"This agreement is a fantastic match between SiriusXM and Pandora's industry-leading ability to monetize digital audio and NBCUniversal's broad audience of passionate podcast listeners," said John Trimble, Chief Advertising Revenue Officer, SiriusXM. "Investments we've been making, including the acquisitions of Stitcher, Simplecast, and AdsWizz, solidify SiriusXM as a dominant player in the rapidly-growing podcast ad market and further position us to help solve some of the critical monetization and ad tech challenges publishers and advertisers are facing through a cohesive and premium audio marketplace."

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