Netbase Quid® Enhances Consumer Intelligence Increasing The Globalisation Of Social Media Data
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Netbase Quid® Enhances Consumer Intelligence Increasing The Globalisation Of Social Media Data

By CIOReview | Tuesday, August 2, 2022

Enhancements to language processing, new visualizations, and TikTok and Instagram Reels are all included in NetBase Quid®.

FREMONT, CA: "The advancement of social media capabilities, combined with the imperative need of brands to engage with their community and understand how they are being perceived, is a continual challenge. These in-demand improvements meet our customers where their audiences are geographically and socially. The updates are critical to helping us continue to deliver the best in class social analytics and consumer intelligence platform." says Mike Baglietto, Global Head of Product Marketing at NetBase Quid®. 

One of the leaders in AI-powered consumer and market intelligence, NetBase Quid®, recently unveiled several platform changes, including increased TikTok certified topics, forum content, and worldwide language support, among other significant updates. The quarterly updates strengthen NetBase Quid's global presence by examining forums and social media interactions from many countries and languages.

Key product highlights include:

Dashboards for pre-curated industries and TikTok Certified Topics: Trending TikToks for well-known hashtags like #fashion, #beauty, and #travel, as well as thousands of channels covering brands and influencers across industries, are now covered by certified topics in NetBase.

Global language interface and NLP Enhancements: It supports international businesses and local clients in Arabic, Spanish, French, German, Italian, and Japanese.

AI and Geo Classification Expansion: Enhancements to out-of-the-box geo-classification using metadata-based methods and sophisticated AI classification using machine learning (ML). French content is improved AI-based dialect detection, and other languages will follow.

Expanded Forum Content: Forum feed provider have expanded the coverage of worldwide forum data to include coverage for France, Germany, Spain, Italy, United Arab Emirates, Saudi Arabia, Egypt, Brazil, and Japan.

Audience Analytics: Using ingested author interests, professions, and metadata in conjunction with identified themes and trends, Quid Social networks incorporate additional author data.

New visualizations and quick views: 13 important views (Fundamental Views and Inspirational Views) of people frequently save as default views and encounter outliers and sophisticated Quid metrics.