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Netbiscuits Launches Cloud-Based Device Routing Tool for Mobile Websites

By CIOReview | Thursday, August 21, 2014

FREMONT, CA: Netbiscuits, a provider of mobile analytics and device detection solutions to help profile mobile traffic, increase conversion, and deliver more personalized web content to every device, has launched its cloud-based Device Routing tool, a simple solution which allows businesses of all sizes to route web traffic to the right online experience based on their device type.

The tool has built-in device classification that organizes device traffic in to one of four ‘themes’ for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type. The Netbiscuits tool offer preconfigured detection for smartphone, tablet, PC and feature phone in one easy to setup screen interface.

While Responsive Web Design has helped businesses address the multi-device world in relation to layout and screen size challenges, Netbiscuits Device Routing can provide greater control and adaptability for companies that do not have the budget or resources to re-design their entire web architecture.

In addition, Netbiscuits also officially opened the doors to The Vault, the mobile industry’s accurate and robust device library, containing thousands of mobile device profiles and contextual user data; from feature phones, smartphones and tablets, through to the latest Smart TVs and wearable devices. Featuring 8,038 device profiles, more than 200 operating system profiles and capturing 496 unique browser sources, The Vault provides marketers and developers with powerful tools for understanding how device capability can impact the mobile user experience, providing valuable insight on everything from screen size, CPU, display, touch interface and video readiness.

Using Netbiscuits device data from The Vault, brands large and small can freely subscribe to these tools to segment, target and track mobile customers to drive better understanding of web behaviors and increase conversion. The comprehensive nature of the data allows Digital Marketers to work hand in hand with IT departments on a detailed mobile engagement strategy that effectively routes mobile traffic, helps optimize site testing strategies and can significantly speed up websites designed with Responsive techniques.