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NetSuite to Acquire Marketing Automation Company, Bronto Software

By CIOReview | Monday, April 27, 2015

FREMONT, CA: With an objective to enable businesses to stand up to the consumers’ demand for a comprehensive, relevant, and consistent digital experience, NetSuite is all set to leverage the complete set of offerings from Bronto Software. It plans to achieve this by acquiring it and to that end it has signed a definitive agreement for the takeover of Bronto Software.

NetSuite is a premier provider of ERP, CRM, and business-to-business (B2B) and business-to-consumer (B2C) ecommerce solutions for businesses. It also offers solutions for Business Intelligence, HR software, services solution for project-based businesses, and more. With these solutions, it caters to the demands of businesses in diverse industry verticals including Retail, Manufacturing, IT Services, Professional Services, Consulting, Energy, Financial Services, Wholesale distribution, Education, Media and Publishing and more.

Bronto Software on the other hand is equipped with a cloud-based marketing platform for commerce and it also has advanced marketing automation engine and other solutions for shopping cart abandonment, post-purchase campaigns, ecommerce integration. Online retailers, multi-channel merchants, branded manufacturers, and more are all leveraging Bronto Software’s marketing solutions to drive business results. Its customers include Samsonite, JUSTFAB, and many more.

NetSuite looks forward to leverage Bronto Software’s capabilities such as: delivering timely and relevant digital marketing; boosting brand engagement; and driving revenue throughout the customer lifecycle.

"Today's consumers expect brands to know them across every channel and marketing touchpoint," said Joe Colopy, Bronto Software CEO. "Providing that type of experience demands a unified approach to digital engagement, whether driving transactions online or offline or engaging with them through website, email, mobile or social. We're thrilled to bring Bronto's industry leading commerce marketing capabilities to NetSuite's commerce solutions. This will help merchants to better engage with their customers, drive repeat purchases and build lifelong loyalty."