New Content Marketing Platform Leveling up Content Creation

By CIOReview | Wednesday, July 24, 2019

A new content marketing platform empowering content creation has been launched to enhance the proficiency of the marketers.

FREMONT, CA: Sitecore^®, a leader in digital experience management software, has launched Sitecore^® Content Marketing Platform (CMP). It is a new content marketing platform that will empower content creation at an unprecedented scale and speed. CMP is a stand-alone technology that will enhance the proficiency of marketers by affiliate project and strategic planning with content creation, and analysis into one consolidated platform. The current offering is a lifeline to marketers who have been frequently overwhelmed by increasing demands for fresh and targeted content for the correct channel at the right time.

The best catalyst for exceeding business objectives is personalized content. It helps in supporting the customer journey and ushers customers down the path to purchase. The release of Sitecore CMP will give marketers a collaborative platform to boost the speed, scale, and impact of content marketing. This will ultimately lead to higher sales and greater ROI. Sitecore CMP omits silos in the content production method, giving marketers the ability to plan effectively, manage, and collaborate on content strategy. They can optimize content usage and distribution to target audiences across channels. They can also streamline production by orchestrating many simultaneous task streams of different content stakeholders.

According to a report, by 2020, 90 percent of brands will practice at least one form of marketing personalization. Content-related bottleneck can be attributed to the modern-day content crisis as operational breaches are getting in the way of a steady pipeline of content. Some of these barriers include poor performance visibility, disjointed technology stacks, ineffective collaboration, and the sheer volume of content needed to personalize the customer journey.

Sitecore integrates commerce, content management, and consumer insights. The Sitecore Experience Cloud™ enables marketers to deliver personalized content in real-time and at scale across every channel through the wholesale process. Fully concatenated with Sitecore^® Experience Platform™, Sitecore CMP makes content automatically accessible in the web content management system. It can be effortlessly applied to build personalized experiences across channels and touchpoints.