Oceanos Partners With FreshAddress to Optimize Email Activities

By CIOReview | Monday, May 16, 2016
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Raghu Prabhu, CTO and Co-founder, Oceanos

Raghu Prabhu, CTO and Co-founder, Oceanos

NEWTON, MA: FreshAddress and Oceanos joined hands to help the marketers, B2B Eloqua and Marketo, to optimize their return on data acquisition. Oceanos is well known for its data contact management solutions and FreshAddress with its email marketing database service aims to optimize email generation and social verification solutions.  

"All of the new email contacts in the world won’t help a marketer one bit if they aren’t clean and deliverable. In fact, acquiring new contacts can sometimes do much more harm than good, especially if the email addresses are malicious or problematic, like spamtraps. We are excited to be integrated into Oceanos’s data health check solution, which will enable their clients to maximize their email marketing revenues.” said Bill Kaplan, CEO, FreshAddress.

With the partnership, Oceanos foresee to allow use of FreshAddress’s SafeToSend email validation solution for its customers. SafeToSend features to provide additional security for sending emails including optimizing hygiene errors which enables clients for direct contact with the customers. It also helps in eradicating bouncing email address which assures accurate delivery of email address. The partnership will ensure Oceanos’ customers to witness increase in sales and profitability.

Oceanos’ ‘List Optimizer’ platform includes Connectors and API for ‘Eloqua and Marketo’ which will be integrated with FreshAddress’ ‘SafeToSend’. The services will also be available over cloud and the robust architecture will scrutinize emails at initial point of Eloqua and Marketo platform which will ensure the safe and accurate delivery of emails.

"We integrated with FreshAddress based on their stellar reputation and industry leadership, which spans almost two decades. Both organizations are fully committed to continuous improvement and customer success. We’re excited to offer our clients a best-in-class email verification solution. SafeToSend not only improves deliverability, but mitigates risk by removing problematic email addresses." said Brian Hession, CEO, Oceanos.