Omnipresence for Lifesciences Suite Accelerates Revenue

By CIOReview | Tuesday, April 26, 2016

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Manish Gupta, CEO, Indegene

ISELIN, NJ: Lifescience companies have witnessed major changes over the years particular to altering their sales and marketing strategies. The focus converges to aligning the strategies with business objectives such as cost and sales force reduction, changing regulatory environment, and changing needs of Health Care Providers (HCPs). Indegene surfaces in this context with its plan to release Omnipresence for Lifesciences, a technology suite for creating, enabling, and driving digital territories for life sciences. Indegene, a provider of healthcare services seamlessly integrates analytics, technology, operations, and medical expertise.

The adoption of various technologies including CRM, closed-loop marketing, campaign management, and multichannel marketing has helped to enhance the quality of HCP engagement. Omnipresence for Lifesciences is the company's flagship suite that helps to fill gaps in customer engagement by making use of existing CRM, CLM, and MCM infrastructures. This in turn helps in establishing robust and superior customer experiences.

As reported by Gartner, by 2018, digital drug launches will be standard, with 80% of the top pharma companies announcing new products via at least five digital channels. Sanjay Virmani, EVP, Indegene says, "The technology eco-system has grown vastly and these gaps in engagement are expensive and counter-productive. This is exactly what our suite solves for customers."

Indegene’s new solution to the healthcare sector consists of some highly interactive and useful features. The Indigene FieldCentral option helps users in field orchestration and field remote engagement. Vacant territory coverage and live meeting scheduling are clubbed under the Indegene Live Central feature. This feature can be usedfor on-demand engagement, anywhere and anytime via call center, and home office reps. Finally, decision makers find it convenient to measure, analyze, and improve performance outcomes using the Indegene Performance Manager option.