Online Music Streaming Might Lead to a Fraudster's Net
FREMONT, CA: Advances in streaming technology has brought a wide range of media applications to the Web. The internet has made an impact on the music and multimedia industry with music streaming available to everyone. The latest music track or album is just a click away. Media players such as iTunes and Windows Media Player and apps like Spotify stream content on the go to connect masses to music. Along with the wide availability comes a huge amount of risk in terms of online fraud and piracy.
The music industry is facing a huge threat through the phenomenon of click fraud where automated bots mimic online browsing patterns by repeatedly clicking on a web page. The bots pose as artists and create false tracks often imitating tunes from established musicians. The program has targeted music streaming sites like Spotify and Deezer, reports Matt Clinch for NBC News.
The bots play the audio streams repeatedly and generate revenue with each click through multiple pirated accounts that remain undetected. Spotify says it’s streaming site consists of an algorithm that reveals artificial listening routine through various factors that include excessive streaming of content by users. The site’s algorithm deletes any content that manipulates streaming activity.