Online Product Configurator Launched by KWS Manufacturing to Deliver Digital Product Configuration

By CIOReview | Tuesday, February 16, 2016
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CINCINNATI, OH: KWS Manufacturing has launched Online Product Configurator for simplifying the complex manufacturing procedures. The new product will enable the customers to have on-demand engineering service for designing and downloading the parts they need. The configurator built by CADENAS PARTsolutions, will empower engineers to design much easily and deliver enhanced digital experience. It will also help customers in selecting, specifying and purchasing their line of industrial screw conveyors.

The traditional way of designing included a complicated process where the customers had to contact the company’s engineering department and demonstrate the details of the required model. Post demonstration the design had to be mailed back to the customer. Acknowledging the changing face of the landscape, Bill Mecke, President of KWS, asserted "PARTsolutions gives us the ability to instantly provide the digital data our customers need. Now engineers can configure more than 800 of our screw conveyor components, and then download to test within their design."

The configurator will allow anyone to download design of parts available in the software and most probably the competitors might misuse this freedom. Throwing light on the issue, the President of KWS stated "I'm sure we will have some of our competitor's clients visiting our site and downloading models of our conveyors. That's fine with us, because those models will have a KWS part number built in. And once those engineers see our capabilities and the wide selection of custom configurations we can provide, they will be placing their next order with KWS."

This launch of the new configurator is envisioned as a rising trend in the manufacturing industry by Rob Zesch, President and COO of CADENAS PARTsolutions. "Manufacturer's formerly provided a static list of standard parts which they produce, with fixed specifications and dimensions. If a part fit within an engineer's design, that's the part the engineer would use. If an engineer wanted a custom part built to specifications, it was much more of a process. Now, manufacturer's like KWS are changing the game, making their products highly configurable and customizable online so they can precisely meet the exact customer needs. This self-service revolution is truly a tidal change within the industry," said Zesch.