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SANTA CLARA, CA: Ooyala, a Telstra subsidiary, premium video platform and provide ad servicing solutions released their quarterly report- Global Video Index reflecting online video metrics. The report reveals mobile audiences matter most for video consumption and advertising growth and the viewership has increased to 42 percent online. The driving factors for online advertising viewing are the usage of smartphone more than tablets with increased penetration of internet at higher speeds. Compared to publishers and brands TV broadcasters comprises of more than half of all views on mobile devices and illustrate how more video advertising is also shifting from PCs to mobile gadgets.