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Open Mobile Summit 2016 Brings 500 Brands under one Roof this November

By CIOReview | Thursday, October 13, 2016

SAN FRANCISCO, CA: The 8th annual of the Open Mobile Summit San Francisco 2016 (Nov 29-30), will bring 500 brands to share what it takes to deliver real mobile engagement and retention with a seamless omnichannel experience. 

The Open Mobile Summit 2016 is an influential gathering of mobile visionaries from leading B2C brands that are reinventing the rules around delivering a mobile customer experience. The two-day event brings together the industry’s brightest minds, who will delve into their mobile product and marketing strategy. 

Top brand speakers include Marriott, Gap Inc./Banana Republic, Unilever, Home Depot, Hulu, Hyatt, Boeing, McDonald’s, NFL, USAA, Danone and Walt Disney Parks and Resorts.  

They’ll be joined by other key figures, including Gary Shapiro from the Consumer Technology Association, Daniel Bernard, Chief Product Officer, USA TODAY as well as speakers from Instagram,, Sprig, Kik, The Washington Post, GoDaddy, The Huffington Post, Grindr, Google, The New York Times and Facebook. 

The event kicks off with keynote presentations and then splits into three tracks, specifically designed to bring together product, marketing and UX under one roof.  Over the 2 days the focus will be on key shifts in consumer mobile behvaior, and new technologies and methodologies. 

Topics on the agenda for this year include; the decline of apps and resurgence of the mobile web, blending the physical and digital, how to re-engage your users via an app, the customer journey:  from acquisition, activation and retention, monetization strategy for in-app conversion and spotlight on chatbots, machine learning and artificial intelligence.  Plus a new focus on UX and Design, that demonstrates how to develop a cross-platform UX and design strategy, that is both consistent and scalable. 

“At The Open Mobile Summit, we reach the mobile executives leading the industry. The forum is a fantastic opportunity to discuss the challenges and opportunities in front of us today,” comments Google, which has attended the past 5 years of Open Mobile Summit.

“The best thing about this year’s event is the number of leading B2C brands we have speaking on the agenda…it gives a real insight into how top brands are innovating when it comes to mobile,” said Helen Raff, event organizer. 

The event always pulls in a highly esteemed and influential crowd of mobile leaders to share their latest thinking on mobile.

Find out more about the event here: