Optimizing Content Marketing for PR and Social Media

By CIOReview | Wednesday, March 27, 2019

In this era, digital presence is more substantial than that of the physical. A well-designed website and updated social media profiles lay a foundation of a strong and competitive digital empire of an organization. According to studies and surveys, many customers and end users are often inspired by the way organizations project themselves on the internet. It is the content which is promoted by the enterprise on these platforms that drives a change and creates an impact in the market. Here are a few reliable and innovative content marketing strategies, tailored for social media and PR.

• Blogging

Creating and maintaining a personal blog helps the enterprise boosts its online popularity by attracting people and converting them into followers. Blogs are posts containing informative content. Both socially and officially, blogs bring in a massive amount of digital traffic to the company as the content is original and reflects the organization-specific thoughts and opinions.   

• Search engine optimization (SEO)

It is highly worthy of investing in SEO as the present digital trend favors those who rank high on the search engine listings like of Google, Yahoo, etc. SEO friendly content coordinates with the metadata and keywords, which usually grasps the user attention. SEO makes use of the concept which focuses on identifying what is most frequently searched by the users, based on which, the content is ranked on the search engine.    

• Podcasting

Content does not just mean written data; it can also exist in the form of audio and video as well. Podcasting is a method of compiling multiple audio, video or audio-video files which are readily available on the company portals or other promotional sites in the form of episodes. Podcasts help in reaching the audiences via visual effects, and they are best suited for advertising PR.

The scope of content marketing is vast in the areas of PR and social media. It’s high time that businesses focus on structuring and promoting their digital asset by using effective content marketing strategies. 

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