Oracle Social Cloud Integrates LinkedIn Support; Empowers its Customers with Better Social Media Connectivity

By CIOReview | Friday, July 18, 2014

Redwood Shores, CA: Oracle Social Cloud – a cloud service that helps businesses manage and scale their relationship with customers on social media channels – announces LinkedIn support for its Social Relationship Management (SRM) platform. Further, it also officially joins the LinkedIn Certified Company Page Partners Program. Its customers can now go about their LinkedIn activities such as publishing, engaging, automating and analyzing within the Oracle SRM platform.

Through a complete multichannel social strategy to approach and engage with LinkedIn’s influential user base of 300Mn, Business-to-Business (B2B) companies can upswing their business results. 

“Social networks provide what no other data source has to date and that’s revealing customer preferences so businesses can truly understand needs, wants, desires, and dislikes,” said Judith Sim, Chief Marketing Officer, Oracle. “LinkedIn is an invaluable platform for marketers, especially B2B organizations like Oracle. Oracle gains a better understanding and interaction with customers, potential customers and influencers to deliver a superior customer experience across the complete life cycle.”

Oracle Social Cloud’s customers can now work a great deal with their LinkedIn profiles such as: managing drafts, publish LinkedIn company page, showcase page updates and create new page updates to the managed pages, drill down information on the basis of geography, language preference, company size, job function, industry and seniority.

Direct interaction with other LinkedIn members can also be achieved by viewing and responding to likes and comments around those company shares. Page-level and post-level Analytics provides the authority to gauge the performance through metrics such as likes and comments. The platform also provides Dynamic Link Tracking enabling users to track and understand the customer better.