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PayPlaza Releases New Brand Design, Website, and Logo

By CIOReview | Thursday, November 19, 2020

New brand design, website, and logo

To help communicate its mission, PayPlaza releases a new corporate identity.

FREMONT, CA: PayPlaza, a leading supplier of world-renowned payment terminals and Point-of-Sale (POS) software in Europe, is on a mission to make payment acceptance seamless everywhere in the world. To help fulfil its mission, PayPlaza is launching a new corporate identity with its new brand design. PayPlaza has created a uniform, modern, and authentic group brand experience amongst its staff, partners, resellers, and customers. Featuring a two-dimensional design, the new PayPlaza logo reflects the company's core identity. The new design aims for high flexibility and is intended for several digital applications.

The new brand design is the starting point of a new era for PayPlaza. By formulating the company's true purpose and values as well as new partner programs and clear product features, the PayPlaza is undergoing a fundamental transformation towards a future of seamless FOCUS and Point-of-Sale (POS) Payment Acceptance. Therefore, now it is time to make its new brand values visible to the outside world. Together with the new responsive website, PayPlaza provides an enriched user experience, whichever the device and whatever the point of access. The company's goal is to create a community where employees, partners, and their merchants can share their views, both on PayPlaza and on the Point-of-Sales.

For the new brand design, PayPlaza's has created a two-dimensional, authentic, modern, and flexible design. This design reflects PayPlaza's corporate identity and its ambitions and its vision for the future. PayPlaza,s new corporate identity will be reflected not only in its online and offline communication but also all of its Payment Acceptance solutions software as well as hardware.

PayPlaza is part of the top three in POS payment software. PayPlaza developed a payment platform that allows unique solutions for card acceptance at any point of sale, giving the customer an omnichannel experience. PayPlaza's solutions have been rolled out throughout Europe, and its solutions support all languages and currencies and meet local card acceptance demands, doing so at local cost and following country-specific needs.