PDI Unveils New and Improved Solutions to Enhance Consumer Engagement, Enterprise Productivity, and Security
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PDI Unveils New and Improved Solutions to Enhance Consumer Engagement, Enterprise Productivity, and Security

By CIOReview | Wednesday, September 29, 2021

The innovations help convenience retailers and marketers overcome the most critical challenges in the industry.

FREMONT, CA: Professional Datasolutions, Inc. (PDI), a global provider of industry-leading software for the convenience retail and petroleum wholesale industries, has introduced various new and updated solutions. These solutions are intended to assist PDI customers in maximizing enterprise efficiency, increasing consumer engagement, and securing their networks most efficiently and cost-effectively possible.

“Gemini is proud to partner with PDI, who shares the common goal of saving customers money,” says Brent Bergevin, vice president of transportation for Gemini. “We’ll continue to find solutions for our fleet that ultimately help get customers back on the road quickly and at the best value.”

With further mergers and acquisitions and the lingering impacts of the COVID-19 epidemic, the convenience retail and fuel marketing industries are more disrupted than ever. PDI is devoted to assisting these businesses in innovating by accelerating their digital transformation. Adopting more integrated, automated solutions has been shown to enhance revenue by increasing consumer engagement, foot traffic, and basket size while decreasing costs through operational efficiency. As a result of leveraging data and analytics tools and securing their entire IT stack with the latest cybersecurity services; these businesses will make more informed decisions.

PDI now offers greater consumer access and engagement through a loyalty and payment solution that leverages the company’s convenience marketing knowledge, resources, and industry alliances. These features enable small and large organizations to better understand their customers, deliver more targeted marketing, and streamline consumer lifecycle management. The recent acquisition of GasBuddy enables retailers to easily enroll new customers in their payment and loyalty program by leveraging comprehensive consumer lifecycle management solutions, including Salesforce Marketing Cloud integration.

Enterprise productivity: The PDI Load Board and SmartSchedule-Tankwagon provide a single point of contact for the ecosystem of petroleum marketers and third-party carriers to advertise and trade on “extraneous” cargoes. Carriers can bid on a load, and marketers can incorporate additional restrictions to safeguard their relationships and margins. Additionally, transport and tankwagon loads may now be managed centrally, simplifying the scheduling and delivery procedure. Additionally, a new web-only experience eliminates the need for on-premises point-of-sale integration, increases efficiency through process automation, and enables more intelligent business decisions based on data rather than historical intuition.

Security: With the upgrades of PDI Extended Detection and Response (XDR) Complete, businesses now have a cost-effective method to supplement their already-scarce IT staff with fully managed cybersecurity services. This product mitigates company risk while restoring confidence in the 24/7/365 monitoring of vital assets. Additionally, by employing proactive network monitoring and robust remote administration features, the PDI VirtualNOC Management Portal assists retailers in avoiding network downtime.

“We realize the critical challenges our customers face from increased competition, rapidly fluctuating market dynamics, and operational complexity,” says Jimmy Frangis, CEO at PDI. “In particular, the lack of integrated tools across the fuel and convenience retail ecosystem has created unnecessary cost and inhibited innovation. Our new solutions are specifically designed to simplify operations—from holistic back-office ERP solutions to state-of-the-art cybersecurity services. We’re devoted to delivering exactly what our customers are asking for.”