Pegasystems Announces Enhancements to Pega Sales Automation

By CIOReview | Monday, May 18, 2015
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CAMBRIDGE, MA: Pegasystems, a software company announces significant enhancements to Pega Sales Automation that increase success at every stage of the sales lifecycle through intelligent guidance, predictive analytics, and the ability to adapt sales models to market and business changes.  

Pega Sales Automation unlike applications that provide sales management solutions only in the cloud, is the only application that supports multiple business-to-business (B2B), business-to-consumer (B2C), and business-to-business-to-consumer (B2B2C) scenarios with intelligent guided selling in a unified application.

New capabilities improve sales performance, accelerate lead to revenue, and increase customer loyalty, extending automation beyond opportunity close to client onboarding and product fulfillment.  These enhancements include:

·        Improved intelligent guided selling – Pega’s application provides built-in support for intelligent guided selling. Enhanced Next-Best-Action and decisioning capabilities intelligently and automatically recommend the best sales activity or offer based on predictive and adaptive analytics.

·        Extended support for multiple sales models – Pega Sales Automation provides partner portal support as well as sales management and consolidated reporting across B2B, B2C, and B2B2C accounts, opportunities and leads in a single application. Enhanced security, data management, and administrative capabilities promote effective territory management and lead routing to partners and agencies.

·        Updated social and collaborative selling capabilities –Pega Sales Automation’s latest release adds support for private, secure co-browsing, which is available through any browser, desktop, tablet, and phone. This can be used for direct sales interactions as well as internal training and enablement. This allows sales representatives to instantly collaborate with customers and prospects and guides them in real time to increase opportunity conversion.

·        Enhanced mobile capabilities – Pega Sales Automation now provides geo location for contacts and accounts as well as interactive maps that guide on-the-go sales representatives and optimize their sales cycle. New push notifications alert representatives of changes to lead assignments and quota attainment in real-time, accelerating time to revenue.