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At a recent conference, a German CEO introduced his company’s Datenschutzbeauftragter to audience present, leaving at least half the crowd puzzled, wondering what the man had just said. The look on those confused faces amused the man, who reiterated jovially—“Meet our Chief Privacy Officer.” The translation should have put all the confusion to rest, but astonishingly a section of the crowd still looked lost. Their single collective thought – “Who would be a Privacy Officer?”