Perks of Paying for Cloud Storage

By CIOReview | Wednesday, March 15, 2017
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Lost files and systems stoppage can debilitate a project. Hence having a contingency plan is always imperative for enterprises to keep their data backed up off-site—so that they can get back to normal operations by rapidly restoring files, irrespective of system failure or file loss. Online backup services are a real alternative to the traditional backup software—that enables organizations to archive data on servers in the cloud. Since the inception of internet, the technology industries are progressively striding towards server-based storage and processing—cloud storage—to protect their key data for future retrieval.

Cloud backup providers enable businesses to remotely access their data via a secure client log in application and back up files from data center to the online storage server using an encrypted connection. Several cloud services also offer free online backup plans for enterprises, as a part of the freemium service. But in reality, most free-cloud back-up service provides the hope that customers will ultimately require more storage in the future and will be willing to pay a huge sum for it.

In order to gain advanced capabilities, like application-aware backups or centralized scheduling, organizations should upgrade themselves from a freemium to a premium model—a paid service. One of the main benefits of a premium model is users can gain additional support from the service provider to resolve an issue, in case of any outage or disaster. Other perks of paying for cloud storage includes security, communication and collaboration. With the premium model businesses can save substantial capital cost, eliminating in-house storage and application requirements. Since organizations have not invested in IT capital; they can only pay for the amount of data they needed to protect, avoiding other miscellaneous costs.

Apart from this capacity-based pricing model, some providers also offer user or device-based pricing. This pricing option is based on fee per-user-per-month or per-device-per-month. However, this is not a sustainable model, because a small customer might require much higher levels of support than a larger one. In short the premium models is highly spread out with each service provider claiming to offer unique as well as standardized  model of its own with underlying similarities. For example, One Drive offers 60 GB for $ 10.99 per month and iCloud offers the same with double the cost. The price difference is huge between both the service providers. Hence, while making a purchase, organizations should not only consider the price tag, but also look to the unique offerings that it provides.

In addition, deploying a premium plan is compared to renting a storage space, which is either paid monthly or annually. The premium model also enables businesses to reduce their size of their own data center—through cutting down the number of servers, software costs, staffs involved, without impacting their IT capabilities. The model also maintains 99.99 percent uptime for enterprises to get to required application practically anytime, regardless of the location or workplace. Also, in the event of catastrophic data loss, business can achieve all the original files in zero downtime.

Several organizations have reaped the benefits of the cloud to protect your data, but most businesses have yet to take a leap to move from a freemium to premium model.