Ping HD's EngagePHD Platform Reinforced by Beacon Technology

By CIOReview | Wednesday, March 9, 2016

FREMONT, CA: Ping HD, provider of digital signage solutions has recently announced about the instillation of beacon technology support for its cloud-based digital signage platform - EngagePHD. The organization provides solutions for a variety of digital signage problems such as Digital Menu Boards, Digital Information Boards and Digital Signage Kiosks for Touch-Screen solutions.

EngagePHD, compatible across all platforms and devices enables its users to manage their content from anywhere with the help of an internet connection. Developed to address the concern for a scalable and affordable digital signage platform, EngagePHD is an easy-to-use application that works seamlessly with intelligent system-on-chip displays manufactured by brands like Samsung and LG Electronics besides Windows, Chromebox and Android-based media players.

Beacon Technology consists of a device that transmits data via Bluetooth Low Energy (BLE) upto a distance of 150 feet. Adding the support of beacon technology to the application empowers its clients to expand their options in the field of marketing, branding and loyalty.  Customers also benefit because of the new initiative of the company as they will receive content as per their interest on their smartphones. It will enable them with the ability to interrupt content running on a nearby display and show customized ones. As part of the support for Beacon technology, Ping HD presents an API that can be integrated with any existing enterprise mobile app.

The company plans to showcase the EngagePHD application powered with  LG webOS displays along with integrated beacons on March 16 and 17 at the Digital Signage Expo 2016, to be held at the Las Vegas Convention Center.

Kevin Goldsmith, CTO, Ping HD states, "As adoption of EngagePHD continues to accelerate, adding support for the latest technologies will remain Ping HD's primary objective to ensure that new and existing customers have all the tools they need for effective digital communication."