Pinterest Selects Brand Networks its Ads API Partner

By CIOReview | Monday, June 22, 2015
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BOSTON, MA:  The Marketing Developer Partners (MDP) program launched by Pinterest to help businesses establish larger networks along with achieving marketing and advertising goals on Pinteresthas announcedBrand Networks, provider of relevance-driven social marketing and advertising software as its Adsapplication programming interface ( API)Partner.

As a part of the program, Brand Networks help brands in increasing their ROI and effectiveness in the digital marketing process across channels that include paid, earned, and owned. Not just this, the partnership also allows the Brand Networks to help brands scale their Pinterest marketing initiatives and optimize advertising campaigns on the sharing and discovery platform.

Marketers are highly benefitted as Pinterest offers them to build campaigns using its advanced pin creation and management, permutations building, and real time reporting dashboards. After Pinterest selected Brand Networks as its API partner, Brand Networksalso introduced RelevanceRank, a proprietary technology designed to help marketers achieve the highest possible levels of effectiveness and efficiency at every stage of the social marketing process.

"Pinterest provides brands with a unique ability to tailor hyper-personalized content and ads to the specific interests and potential future intent of each user," said James Borow, Chief Product Officer, Brand Networks. "Pinners already post and share the things that resonate and interest them the most. Developing on Pinterest's Ads API enables us to connect those users with brands that can bring those projects and ideas to life."