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Since the last decade, the surge in data accumulation both on the social and the professional frontier has made data mining an important aspect of the business. Big data analytics has helped transform the customer experience landscape by processing human behavior, customer preferences, market and social trends in the market scenario. Business intelligence has minimized risk factor for industries across the economy with a better market assessment of demographics, geography, socio-political culture, and technology adaptation. Consequently, these data help companies target the right population and retain higher customer loyalty.