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Today, the world faces the urgent challenge of unsustainable food production and consumer practices. The food system of today is the main driver of deforestation and loss of biodiversity, generating a quarter of global greenhouse gas pollution. Agriculture is transforming into a fully high-tech business. In the way things have been done for centuries, this is a long overdue revolution. To put this in perspective, two billion more people will go hungry by the year 2050 if we keep farming the old-fashioned way. To enable more efficient and smarter agriculture, technology solutions such as