Preskale Raises Investment For Presales Intelligence To Create Sales Playbooks
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Preskale Raises Investment For Presales Intelligence To Create Sales Playbooks

By CIOReview | Tuesday, May 31, 2022

PreSkale enables PreSales teams to provide great value, facilitate product uptake, and increase customer-driven revenue.

FREMONT, CA: The sales cycle is an infinite circle of engagement in which interested potential clients are identified and nurtured through the sales process. The salesperson needs to get more out of their marketing efforts. It can efficiently and successfully assist its prospects and existing clients through each sale. A tech start-up PreSkale collects information that helps people close sales and focuses on the rising army of PreSales' teams as income providers. The PreSkale proposition and their all-in-one PreSales intelligence platform raised a $500,000 pre-seed funding round led by BoldCap, with participation from PointOne Capital and strategic angel investors including Sathya Nellore Sampath, Ajith Sowndararajan, Vaidhyanathan, Jayagopal, and Archana Priyadarshini.

"PreSales stands to be one of the most influential, and impactful go-to-market (GTM) functions for all B2B teams. Yet, today PreSales doesn't garner the same value as other GTM teams. We're building PreSkale to level up PreSales operations for PreSales Engineers, and organizations. From managing day-to-day account tasks, notes, and meetings to generating master-playbooks filled with valuable insights to help PreSales engineers build better product experiences, and improve product adoption, PreSkale does it all." says Ajay Jay, Co-founder & CEO of PreSkale.

Over the next 12 months, PreSkale plans to increase its customer base by 20x and its workforce size by 3x. It will also invest in a Go-To-Market strategy and marketing campaigns to expand reach and awareness. G2 starts PreSales as a new category by recognizing the shift in buyer mindset and the influence of PreSales within the Go-To-Market ecosystem.

"PreSales is a relatively large team in most companies, and they generally collaborate across sales, product, and engineering teams. They enable sales teams to sell better and bring customer intelligence, and product requirements back to product and engineering teams. They are important, yet a massively underserved team, and thats what got us excited." comments Sathya Nellore Sampat, General Partner at BoldCap.