Prime Focus Technologies Imparts Fresh Updates for CLEAR Media ERP Suite

By CIOReview | Monday, April 25, 2016
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Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies

Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies

LOS ANGELES, CA: Media and entertainment firm, Prime Focus Technologies has recently introduced number of additional updates for its CLEAR Media ERP Suite. The new update features end-to-end business process orchestration for promo creation, including automation of promo versioning using Adobe Premiere Pro CC. 

CLEAR is a Hybrid Cloud-enabled Media ERP Suite that virtualizes the content supply chain and builds a connected enterprise. CLEAR’s Hybrid Cloud architecture primarily addresses three key requirements that include distributed workflows, concerns around security and content availability related to cloud storage, and Lower Total Cost of Ownership (TCO). “Content enterprises can no longer afford to ignore the realities of an industry that is experiencing such rapid change and placing ever increasing demands on its participants,” says Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies

With the new updates, users will be able to increase operational efficiency and reduce manual operations. The suite uses Adobe Premiere Pro CC installations at broadcast networks and automates the process of generating versions using Adobe Media Encoder CC rendering to extend its hybrid cloud capability. The company offers an end-to-end workflow for promo creation, incorporating work orders, seamless integration with broadcast management software, review and approval processes, post production, versioning and hand-off for play-out. 

Furthermore, the company showcased its Dax Production Cloud that enables users to use a single  software for the entire enterprises. “Our campaign, ‘Be Bold and Take the Leap,’ is a battle cry for media and entertainment enterprises to virtualize the content supply chain and adopt centralization by deploying one software for the whole enterprise,” adds Sankaranarayanan.