Prime Focus Technologies to Address the Growing Needs of Digital Consumers

By CIOReview | Tuesday, September 22, 2015

LOS ANGELES: Prime Focus Technologies –a provider of cloud based media ERP services– focuses on addressing the needs of digital consumer demand in the media and entertainment industry. The company will be offering solutions for broadcasters, studios, production houses and networks that will help virtualize content supply chain and build a connected enterprise.

Prime Focus Technologies enables organizations to build a digital ecosystem to manage the business of content. The company facilitates flexible, modular, collaborative and cost effective enterprise software to boost operation efficiencies.

CLEAR Media ERP Suite

CLEAR Media ERP Suite is ahybrid cloud-enabled enterprise software for virtualizing content supply chain.It offers distributed workflows and lower total cost of ownership.Applications on the suite allow workflow orchestration across enterprise, supply chain and partner ecosystems. The solution is packed with modules such as Cloud MAM (media asset management); Operations Cloud; Broadcast Cloud; Production Cloud and SecureScreener. Users can either opt for the complete suite or handpick modules that can address specific business challenges.

Cloud MAM is a single media asset management solution for enterprise across geographies, department and businesses. Operations Cloud also provides 4K support, including a 4K up-conversion module, by leveraging Lowry image processing libraries. This is supported by GPU Cloud Computing infrastructure. Broadcast Cloud enables workflow orchestration across broadcast enterprise, supply chain and partner ecosystem while SecureScreener guards screener application with DRM protected download capability.

“Media and Entertainment companies cannot have islands of automation anymore,” says Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies. “If they need to battle low margins and build operational efficiencies, they need to digitally transform to build a connected enterprise. They need to become hyper digital to cater to the hyper digital consumer. That’s the digital next reality.”