Prime Focus Technologies Upgrades its CLEAR Operations Cloud with the Launch of Amazon Optimizer

By CIOReview | Thursday, April 21, 2016
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FREMONT, CA: Prime Focus Technologies (PFT), a cloud-based provider of technical, media processing and creative services has rolled-out the Amazon Optimizer for its CLEAR Media ERP Suite, an Operations Cloud module. As a part of PFT’s current mission to virtualize the content supply chain, Amazon Optimizer claims to reduce the cost of transcoding for content owners and broadcasters.

Bringing the power and functionality of Operations Cloud to Amazon Web Services is yet another step toward PFT’s goal to assist companies with digital transformation,” says Ramki Sankaranarayanan, founder and CEO, Prime Focus Technologies.

Amazon Optimizer facilitates a hassle-free process in which the content owners simply need to enter the location of their content, select output profiles and choose the processing time. The Optimizer then manages the rest of the process effectively. Amazon Optimizer was specifically included in the operations cloud due to the ever-growing demand of video and programming. Content owners can utilize the contents for distribution to the IPTV, web, VOD and mobile platforms in a cost-effective manner.

The optimizer is capable of leveraging the cost and scalability features of public cloud and offering file-based video transcoding. It can deliver auto quality control and also compute intensive media processing tasks at the lowest available price in the market. Aiming to meet the service level agreement at a low price, the company’s Operations Cloud incorporates a smart algorithm, batch.ly built by 47Line. The algorithm efficiently utilizes the combination of on-demand, spot and reserved cases on the Amazon Web Services.

The CLEAR Operations Cloud not only allows users to store and transcode, but also offers the opportunity to perform end-to-end Content Operations on the Cloud. It proves to be a ready-to-deploy platform with a variety of preset robots such as Netflix, TVE, YT, Customer portal and DPP.

 “Through utilizing Amazon Optimizer, users will be able to slash costs and efficiently capitalize on emerging streams of revenue,” adds Sankaranarayanan.