Progress Boosts Scalable, Agile Digital Experience Delivery at a Global Scale with Sitefinity DX 14.0
CIOReview
CIOREVIEW >> Digital Experience >>

Progress Boosts Scalable, Agile Digital Experience Delivery at a Global Scale with Sitefinity DX 14.0

By CIOReview | Wednesday, September 29, 2021

To enable integrated, personalized experiences provided and managed at scale, Progress Sitefinity DX 14.0 offers new capabilities such as low-code integration and chat-driven engagement, as well as better headless content delivery.

FREMONT, CA: Progress, the leading provider of products to develop, deploy and manage high-impact business applications, recently made Progress Sitefinity DX 14.0 available. With additional features for low-code integration and chat-driven engagement, as well as increased headless content delivery, this agile, flexible, and expandable platform allows organizations to develop an ideal Digital Experience Platform (DXP) tailored to their individual needs and objectives.

“As the core of a composable DXP, Sitefinity DX 14.0 puts pieces of the puzzle in place, giving organizations a powerful solution without being overly complex or costly for creating digital experiences that drive businesses forward,” said John Ainsworth, SVP, Core Products, Progress. “Organizations can be confident that through integrated content and commerce, combined with advanced marketing insights and headless experience delivery, they can create omnichannel experiences that deliver the right content, at the right time, on the right channel. This is no longer a choice, but a must for those who want to stay competitive.”

Users increasingly want only online contacts rather than in-person interactions in the digital world, which is changing rapidly. Deploying and redefining the correct digital platforms and processes, which typically necessitates a high level of digital maturity, is critical to an organization’s capacity to achieve a successful digital strategy. Most businesses will be more successful if they collaborate with a trustworthy strategic partner and use a platform that reduces IT complexity.

According to a recent study by Progress, 35 percent of businesses have not deployed a DXP solution since the products on the market are too sophisticated, expensive, and have capabilities that will not be used yet must be paid for.

To enable integrated, personalized experiences provided and managed at scale, Progress Sitefinity DX 14.0 offers new capabilities such as low-code integration and chat-driven engagement, as well as better headless content delivery. To create composable digital experiences, businesses can build their own DXP solution by selecting which features match their own business issues and needs.

Sitefinity DX 14.0 allows businesses to:

Execute Strategic, Data-Driven Marketing: Create and execute marketing campaigns that are influenced by interaction history via full touchpoint attribution modeling to achieve more conversions and increased ROI through strategic, data-driven marketing.

Capitalize Each Channel in Less Time with Multichannel Experience Management: With multichannel experience management, businesses can make the most of every channel in less time. Engage visitors at every stage of the funnel and throughout the customer’s lifetime.

Boost Productivity Through Simplified System Integration with Low-Code Tools: Marketers can deliver a consistent and personalized experience across audiences’ key touchpoints using Sitefinity DX’s hybrid content management features, which include its headless content-as-a-service API framework. Additionally, businesses can drive visitors to good results by combining Progress’s sophisticated AI-driven chatbot platform, NativeChat, into their Sitefinity experiences.

Scale Global Content and Campaign Delivery: Increase efficiency by using low-code technologies to simplify system integration. Expanded connectivity across the platforms required to create a well-orchestrated omnichannel experience will automate marketing activities and reduce deployment efforts. Take advantage of simpler processes, service hooks, and low-code interoperability with current tech stack components.

Deliver Global Content and Campaigns on a Large Scale: With improved content synchronization capabilities, provide content fast and efficiently across channels. With complete multisite user group management, one can improve content governance for multisite experiences across multiple business departments, units, locations, and brands.

Gain a Competitive Advantage by Ensuring that a Smooth Page Experience is Delivered: Ensure an engaging and pleasant visitor experience while optimizing SEO rankings, user engagement, and conversion. Marketers will be able to acquire dedicated, out-of-the-box support for Google’s new Page Experience criteria.

“Content management was the underlying piece of any DX platform until organizations realized that it alone was not enough,” said Paul Nashawaty, Senior Analyst, Enterprise Strategy Group. “The increasing need for flexibility and integration with other systems led to the emergence of the composable DX platform. What makes this technology powerful is the flexibility it provides organizations can integrate only the components and systems they need and customize them as consumer behavior and market trends change.”

Sitefinity DX has received numerous awards and accolades in the last year. It was just recognized as a Leader in G2’s Digital Experience Platforms Grid Report for Spring 2021. Additionally, the award was given based on several considerations, including features and functionality, market presence, and customer happiness. In Everest Groups’ Digital Experience Platform (DXP) PEAK Matrix Assessment 2021[i], Sitefinity DX was named a Major Contender.

“Our team has been working with Sitefinity since version 3.0 and have seen it mature into a powerful and scalable platform that is the ideal choice to serve as the core of our customers digital experience platform,” said Brad Hunt, President and Co-Founder of Smooth Fusion. “Sitefinity DX 14.0 continues to build on that success with new features we are excited about and is the only DX platform our team supports.”