Progress Reveals Survey Outcomes Conducted in Conjunction with Dimensional Research
BEDFORD, MA: Progress, the application development and deployment platform announces the results of its latest global survey conducted in conjunction with Dimensional Research. The survey delves into the management of Salesforce deployments by users, professionals and administrators. Initial findings reveal the major challenges, usage patterns and future planning around Salesforce implementations. Survey respondents included more than 200 active Salesforce users and professionals from a variety of organizations, industries and regions.
“While Salesforce remains as integral as ever, this survey digs deep into the key challenges involved in continuing to make the most of this critical platform,” says Michael Benedict, President, Data Connectivity and Integration, Progress.
“With 89 percent of respondents pursuing new Salesforce implementations over the next two years, it is clear that data and application integration is and will remain hugely important–requiring companies to seek out the proper tools, technologies and best practices to leverage Salesforce in a more meaningful way,” adds Benedict.
Key findings from the survey include:
Salesforce is More Mission-Critical than Ever Before: Survey responses indicate that Salesforce integrations are crawling into a surprising variety of applications throughout the enterprise, including support systems (46 percent), ERP, lead generation, marketing, shipping, licensing applications and more. Legacy applications account for 38 percent of all integrations. Also, 12 percent of businesses surveyed have more than 10 applications and data sources connected to Salesforce currently.
Mission-Critical, Lack of Data Integration is Impacting Performance: 54 percent of respondents indicated that application and data source integration is their main challenge due to challenges around on-premise applications (48 percent), legacy applications (47 percent), connectivity (40 percent) and shared data sources (37 percent). 63 percent stated integration difficulties result in slower Salesforce performance.
Innumerable Benefits Reign Supreme: Despite current challenges, the benefits of Salesforce are plenty, ranging from ease-of-use to cost effectiveness to competitive advantage. 56 percent of respondents say Salesforce is intuitive and easy-to-use. In addition, 48 percent say, despite access to real-time data and analysis, Salesforce still increased the effectiveness of their sales teams.
Survey respondents included more than 200 users, professionals and administrators currently using or managing Salesforce. Participants spanned industries including technology (22 percent), manufacturing (18 percent), financial services (13 percent), services (11 percent) and healthcare (10 percent), with the remaining respondents in telecom, government, retail, utilities, education, non-profit and transportation. Job titles ranged from Corporate IT, sales, product and general management, manufacturing/production, finance/accounting and marketing. 82 percent of respondents were based in North America (US/Canada) with representation from EMEA (12 percent), Central/South America (1 percent) and Asia Pacific (5 percent).
The Progress Data Connectivity and Integration business unit offers unique data connectivity solutions for enterprises needing to better manage and integrate data across relational, Big Data and cloud data sources. With proven, high-performance connectivity despite demanding data migration, integration and management scenarios, Progress data connectivity solutions are used by more than 10,000 global enterprises in 160+ countries, including 96 of the Fortune 100.