ProMax Unveils New Marketing Tool

By CIOReview | Wednesday, June 24, 2015

DAVENPORT, IA: ProMax Unlimited, a company in automotive software releases its new marketing tool, Email Campaigns.

“This is a fantastic addition for our dealers, and it is loaded with bells and whistles,” says ProMax CEO, John Palmer in an interview to

He continues to state that the latest features equipped to assist dealers to make the most of email marketing strategies. With this release, the advanced drilldown reporting as well as A/B testing or split testing, that is; comparing two versions of a web page to see which one is better will get boast.

Also, ProMax Email Campaign aims to provide robust reporting of all the traditional email marketing metrics like Open Rate and Bounce Rate. It will also give users the ability to create professional looking campaigns with ease and come with a selection of effective email templates that are easy to open on desktop as well as on mobile phones.

John Palmer, CEO of ProMax believes that Email Campaigns are fantastic and what makes them so essential is the ROI reporting. The dealers can see exactly what is working and what isn’t, and how it is affecting sales. All the features are great but the bottom line, ultimately, is the top line- how much gross am I getting from my email marketing? With Email Campaigns, the dealers can answer that very important question.