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Qorus Platform Secures $5M Funding from WestRiver Group

By CIOReview | Friday, May 1, 2020

Qorus completes a $5 million round of financing led by WestRiver Group

Fremont, CA: Qorus, a world-renowned sales enablement and proposal management platform for remote sales teams, completed a $5 million round of financing led by WestRiver Group. 

The latest investment contributed to the expansion presence for Qorus in North America, as it saw a growing roster of clients, key executive appointments, critical partnerships, and increasing market momentum in areas of high growth like AI-powered sales enablement and proposal management. Qorus appointed a marketing veteran Jennifer Tomlinson from Microsoft Corp, as the Company's EVP of Marketing and expanded partnerships with Salesforce and others. 

"Qorus sits at the heart of your revenue generation hub, helping you work anywhere to quickly and easily build compelling and targeted proposals, track their performance and provide cross-group collaboration among your sales, marketing, and business development teams," says Qorus Chief Executive Officer Ray Meiring. "Having the financial support and expertise of WestRiver Group will help us accelerate the execution of our vision, with the added benefit of experience, perspective, and industry relationships."

Being built on Microsoft Azure, Qorus integrates cohesively with Microsoft Office, Dynamics CRM, and Salesforce, to allow companies to create and deliver highly targeted proposals and sales materials to prospectives in minutes versus hours. 

Qorus also has an in-built analytics dashboard that enables sales teams to track proposal performance and foster a real-time sales strategy. The platform by Qorus is adopted by Microsoft, who uses the Qorus to manage and distribute its sales and marketing content among all the Microsoft Partner Network. At present, more than 4000 users within the Microsoft Partner Network utilize Qorus each day to accelerate their sales efforts. 

"WestRiver's investment in Qorus is based on our thesis that the sales enablement market will continue to grow at an accelerating pace as companies seek to optimize business results through the adoption of next-generation technologies including the use of machine learning and AI," said Anthony Bontrager, Managing Director with WestRiver Group. "We believe Qorus, with its superior technology platform, is perfectly positioned to provide remote sales teams with the advanced tools they need to stay productive in today's challenging economic environment."

Anthony Bontrager and Laurel Buckner, the Managing Directors of WestRiver Group, will join Qorus' Board of Directors.

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