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Radio Company Connoisseur Boosts its Digital Strength

By CIOReview | Thursday, March 13, 2014

FREMONT, CA: Connoisseur Media adapts Marketron’s revenue management and digital software solutions since Marketron is the provider of business software solutions for the media industry.

Connoisseur Media will employ Marketron’s traditional radio traffic system offerings, as well as the mobile platform and SMS service, and interactive digital systems. This agreement will allow Connoisseur Media to improve organizational efficiencies and increase revenues across the board.

"As our number of stations continues to grow and our business goals expand, we turned to the industry leader for software solutions to help us manage and continue to propel our organizational growth. By utilizing the revenue management traffic system as well as Marketron's mobile and interactive solutions, we are able to streamline our company's workflow by keeping our software vendors tightly-knit under one roof," said Jeffrey Warshaw, CEO of Connoisseur Media.

Marketron Traffic combines the critical functionality required by radio professionals to negotiate and schedule advertising at maximum value. Its radio traffic and billing software solutions streamline and automate workflow and provide real-time access to consolidated sales and billing data.

Marketron’s web-based mobile website builder will ensure the organization and advertisers are optimized for today’s mobile viewers.  Marketron Mobile products can be customized and tailored to meet the organization’s needs.

"Our expanded relationship with Connoisseur Media is an exciting tipping point for Marketron," said Jeff Haley, President and CEO of Marketron. "Growing companies are turning to Marketron for solutions that enable unified engagement across all brands and stations. We are pleased that we have the innovative developments available for groups such as Connoisseur who are looking to continue to grow their business."