Recent Tech-Driven Developments Transforming the Future of Digital Marketing

By CIOReview | Tuesday, May 21, 2019

FREMONT, CA: To keep pace with the digital marketing trends, it is essential for marketing professionals to choose between practical and fanciful digital ideas. The emerging tech-driven promotional and business expansion solutions connect commercial market requirements with the impact of digital evolutions. Hence, digitalizing the marketing realm serves as one of the most critical ways for the marketing and advertising sectors to avail benefits of digitalization. The ever-evolving creative digital marketing ideas emerge as trends, which the industries wait to adopt; few of them are as follows.

• AI-Based chatbots

Chatbots play a significant role in translating promotions into sales. To enhance customer experiencecompanies are now adopting the concept of AI-based customer assistance. Remembering the customer preferences, and serving them instantly, chatbots ensure accuracy and efficiency. With the influence of artificial intelligence on the industry-level marketing paradigms, businesses are successful in attracting more and more customers towards the business idea.

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• AR and VR advertising strategies

Bringing fancy to reality, Augmented Reality (AR) applications create ads which seek the attention of the audience. Virtual Reality (VR) simulates realistic environs, which allows customers to explore the overall product dynamics, and features. AR and VR-focused marketing trends undoubtedly boost the brand’s market value.

• Voice integrated visual search

Companies are now adopting high-tech search techniques to offer advanced voice-enabled visual capabilities to the customers. Visual search methods allow the page visitors to scroll through multiple products and services provided by the brand in the form of images, pictures, infographics, vibrant and colorful portfolios, and more.

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As the software ecosystems upgrade, past ideas go off-trend, and it is not an option for the businesses to stay afloat with the emerging digital infrastructures in order to transform the immediate future of digital marketing.