Redefining Retail with Augmented Reality

By CIOReview | Friday, February 9, 2018
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FREMONT, CA: The futuristic technology, Augmented Reality (AR), is shaping the future of eCommerce. AR and virtual reality (VR) can play a disruptive role in business innovation for the retail industry, enabling them to enhance customer experience. Harnessing the power of technology, sellers can fix one of the major obstacles that shoppers face: the dilemma of choice. Computer generated images can be superimposed in the real world environment to give consumers an engaging experience. Today’s retailers have increased their opportunities to integrate AR into their businesses. That will allow business leaders to not only have a holistic view of data, including surveys, related items, and cost, but also preview genuine physical items through mobile. The retailers must use AR as a key tool for promoting, deals and their IT endeavors to guarantee their advertisements are heard by the customers. For an effective advertisement, the retailers need to consider the requirements and the objective of their clients.

Organizations are now eager to harness the customizations offered by AR. The other key driving factor for AR implementation is that the end customers are also willing to explore the power of the virtual world by utilizing new AR-based technologies to augment their buying experience.