RedPoint Delivers State of the art Customer Engagement Solutions
WELLESLEY HILLS, MA: Data management and customer engagement technology provider, RedPoint Global recently announced their partnership with Kobie Marketing, a pioneer in loyalty marketing. This collaboration enables Kobie Marketing to upgrade their loyalty solutions with expanded cross-channel campaign and data management capabilities.
RedPoint Global offers data-driven, customer engagement solutions that help companies derive insights from customer behaviors and create consistent and precise messaging across channels. RedPoint’s applications utilize a visual user interface that eliminates the need for programming skills, allowing enterprises to easily utilize data to achieve strategic business goals. Founded by individuals who defined the Customer Relationship Management (CRM) industry in the ‘90s and went on to build leading-edge analytics/customer intelligence companies, RedPoint unifies this CRM and data expertise to create the first marketing platform with a data management foundation.
“Our interest in Big Data was the result of working closely with clients—marketers, data analysts, DBAs – who deal with customer data across multiple channels and who need a way to capture and analyze structured and unstructured data like social media,” explained Dale Renner, RedPoint’s CEO and Founder. “RedPoint’s Customer Data Platform (CDP) and orchestration application, integrated with Kobie’s Alchemy loyalty platform, provides a complete solution to organizations. Organizations looking to deliver the ultimate loyalty experience in conjunction with cross-channel campaign management to their customers will be excited about our new partnership.”
“After exploring this opportunity in great detail, we are excited about this new partnership. Our innovative best-in-class loyalty solution can be deployed in multiple scenarios. RedPoint’s platform lets us consistently say ‘yes’ to prospects and customers when it comes to innovative data management and marketing message orchestration needs,” said Bram Hechtkopf, CEO, Kobie Marketing. “Thanks to the combining of both companies thought leadership, technical capabilities and unparalleled experience in the data management and marketing arenas, we’ll be the frontrunners in loyalty data collection, accuracy and strategic implementation. Expect great innovations in the coming months.”