RedPoint Global and Web Decisions Team Up to Enhance Customer Engagement

By CIOReview | Wednesday, April 20, 2016

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WELLESLEY HILLS, MA: Data management and customer engagement technology provider—RedPoint Global announced its collaboration with a premier customer engagement and data management solutions provider, Web Decisions. Flexible enough to serve both enterprises and mid-market organizations, The RedPoint Convergent Marketing Platform of RedPoint Global is expected to take customer engagement to the next level in this digital era.

Through this partnership, RedPoint Convergent Marketing Platform will help power Web Decisions’ alwaysOn, an omni-channel platform that enables the marketer to deliver highly relevant messaging with real-time two-way synchronization of consumer transactions and interactions. Additionally, the platform delivers regular messages customized to each individual and to the right context — web, email, mobile, social, POS and more. RedPoint Global also builds meaningful customer profiles and utilizes analytical intelligence to foresee individual preferences to engage with each person to serve better.

“As our clients embrace consumer-centric marketing, Web Decisions provides them with data-driven engagement technologies that tie their marketing campaign performance back to business results,” said George Bardenheier, President of Web Decisions. “Partnering with RedPoint benefits our clients by giving them the tools needed to manage and leverage data that optimizes each and every customer engagement, delivering a powerful omni-channel marketing solution that will help them grow their business.”

The Greensboro, NC-based Web Decisions delivers data driven actionable insights and allows businesses to make intelligent business decisions through remarkable marketing database solutions. The firm further enables actionable business intelligence and customer insights to power the marketing communications for clients.

“Web Decisions has a long, respected history of leadership in serving the marketing community,” said Dale Renner, CEO of RedPoint Global. “By using our technologies to underpin alwaysOn, more marketers will have access to a powerful and flexible marketing platform than ever before. We help marketers create rich, holistic profiles of their customers while maintaining the ability to intelligently execute across any and all channels. Working with Web Decisions will expand offerings for a broad variety of mid-to large-sized B2C organizations. This is a game changer.”