Reebonz and Birst Team Up to Make Retail Campaigns Smarter

By CIOReview | Friday, May 22, 2015
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SAN FRANCISCO, CA – Reebonz luxury e-commerce retailer has collaborated with Birst, a Cloud BI and Analytics company to analyze its sales and marketing campaigns.

Birst will collate the company’s data and provide solutions to its social marketing, web and operational information sources to spot sales trends and future market opportunities.

Birst’s initial implementation is expected to make data -driven decisions in real- time for Reebonz by automatically presenting information from its Enterprise Resource Planning system on interactive electronic dashboards.Reebonz actively participates in monitoring and acting on data sources (external and internal), including its NetSuite Enterprise Resource Planning system, which is an essential need as a fast –growing online retailer.

Jason Bissell, Managing Director for Asia Pacific & Japan at Birst says that there is a rapid evolvement in Marketing Analytics. Through Birst’s Analytics, Reebonz will be provided with dexterity that will enable them to increase revenue and make informed decisions and set up budgets in the most appropriate way.

“Quick decision-making and the ability to leverage all the data at our disposal are critical factors in ensuring our success in the e-commerce market,”    says Daniel Lim, co-founder of Reebonz.

Understanding customers’ preferences by combining all variables, the industry trends and waves to provide the best value proposition has been made possible with Birst. Campaigns are being delivered on revenue and sales targets and Birst’s solution is helping Reebonz get smarter and be the relevant destination for customers, adds Daniel Lim.