Reflect Systems Announces the Conception of ReflectMedia

By CIOReview | Tuesday, March 15, 2016
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FREMONT, CA: Reflect, a leading provider of turnkey solutions for location-based digital media networks, recently declared the launch of ReflectMedia.

Ranging in anything from billboards to in-store displays and outdoor digital-signage, ReflectMedia affords the technology to brands so that they can deliver appropriate and punctual advertising content to the rapidly growing place-based digital media market. By leveraging technologies from Reflect Systems, ReflectMedia aims to better customer experience and present the advertisers with an opportunity to emphasize their brand.

ReflectMedia recently set in motion a fresh full-scale digital billboard, located in The Colony, TX. This new twin-sided billboard is set in a primary location, and is looked at by more than a million passing cars on weekly basis.

The world is firmly within the grips of the digital age, and as such digital billboards find their demand at all-time high and growing true. With effective feasibilities like flexibilities with messages, cost effectiveness, and speed rank it is a robust tactic for powering brand awareness and inspiring audiences to take action.

This lively dual-sided 14'x48' LED billboard is located in the belly of the prime region of The Colony leading to the intersection of Plano Parkway and 121 in North Texas. The board can display static as well as dynamic content viz. social media, weather, and sports scores from real-time content feeds to reach audiences with the right message at the right time.

The road—it is built on—experiences one of the most highly dense spurts of traffic in all of North Texas, helped by the positioning of The Nebraska Furniture Mart and the Grandscape development nearby which are popular shopping destinations. The location sees an average of 306,000 vehicles pass by every day and the number is expected to increase by roughly 40% to 425,000 vehicles by 2020.

With giants like Toyota, FedEx, Liberty Mutual and JP Morgan Chase moving into the surrounding areas of 121, it promises a massive incursion of jobs and purchasing power. This helps in promotion of glimpses from commuters across prosperous suburbs like Plano, Frisco, The Colony, and McKinney.

Place-based digital media provides a powerful vehicle for messaging, interaction and customer engagement. Reflect Media allows companies to connect with customers through various forms of place-based digital. From billboards to in-store displays and outdoor digital signage, Reflect Media utilizes digital technologies to improve customer experience and provide the opportunity for advertisers to reinforce their brand in a nonintrusive way.