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FREMONT, CA: Relationship Marketing is a strategy to build a lasting relationship with existing customers. To build brand loyalty and to encourage repeat-business, relationship marketing is vital. Rather than concentrating on goods or service advertising, it focuses on maximizing the value of customer relationship. It focuses on nurturing customer relationships with existing buyers by providing personalized attention and assistance. It also engages in creating memorable experiences, significant interactions, and packing an emotional punch across the customer life cycle.