Relayware Gears Up for Stronger U.S. Presence with New Investment
FREMONT, CA: Relayware, a global provider of Partner Relationship Management (PRM) software and services, has announced that it has secured funding of $11 Mn from Amadeus Capital Partners, the global technology investor, alongside existing venture capitalist investor Albion Venture. The new round of funding will help Relayware to expand in the U.S. market which hosts the largest and most mature market for the Software as a Service (SaaS) industry.
“Relayware’s particular strength is working with vendors who have developed partner networks and who sell relatively complex products. In these more complicated networks, Relayware helps companies automate partner processes,” said Bob Mann, Chairman & CEO, Relayware.
Companies of all sizes are faced with two main challenges. They need to increase the size of their channel without increasing the cost to manage it and make their current partners perform better. Relayware’s partnering automation solution has made it straightforward for vendors to be collaborative with their partners and therefore sell more products.
With new investments, Relayware is expected to grow its platform with operations in the U.S. in New Jersey and California, as well as in the U.K. The company focuses on technology and manufacturing companies, including promising start-ups and enterprises as it strives to make a strong presence in the newer markets.
Relayware’s software infuses automation in the partnering process and provides the visibility needed to gain an understanding of partner effectiveness, optimize channel sales performance and accelerate revenue growth.