Reltio Empowering B2B Sales with Big Data

By CIOReview | Wednesday, March 9, 2016
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FREMONT, CA- In the era of data swamp, big data technology has immensely impacted an enterprise’s Business-to-Business (B2B) sales approach. For instance, a Redwood City, CA based company Reltio that brings analytics to B2B sales, has developed a big data app for sales and marketing teams in pharmaceuticals and life sciences industry to identify possible customers. The SaaS app gives clients a 360-degree view of their prospects, without burdening them with the massive data collection, normalization, and analysis project that such a capability would entail if clients built their own system.

“Through the app, we can draw the data in, reconcile it, and make sure it correlates to the right person. As we’re pulling data in, we’re building a massive graph, so relationships are spawning across products, people, objects, and publications” says Reltio CMO Ramon Chen.

Like big data processing software Apache Spark and open Source database management system Apache Cassandra, The Reltio system too works on the same technology. It enables clients to easily combine data from their own databases with third-party data like LinkedIn (NASDAQ: LNKD) or Facebook (NASDAQ: FB). But unlike any other data broker, Reltio enables clients to create better insight by smartly process disparate data sources within their individual industries. The company’s user interface enables users to effortlessly explore, filter, and refine their data. The company ultimately aims to deliver a data-driven application that immediately responds to the inputs of a user.

Leveraging industry agnostic Big Data technology, the two-year-old company Reltio has created several apps for industries like healthcare and life sciences, media, oil and gas, and others. Noticing the change Reltio has brought, a leading British IT research firm, Bloor Research commented, “Reltio has re-imagined data management: extending it, making it simpler and evolving it so that it isn’t just a part of data governance but also something that drives better business decisions, making a significant step ahead of the market.”