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Proximity marketing is all about communication with the customers maintaining the right place, the right time and with highly relevant and personalized messages on their smartphones. Legacy advertisements on televisions, billboards, and radio deliver the appeal but lack in the impulsive drive to avail an offer, or try a new product. Digital technology as beacons bridges the gap between offline and online. Proximity marketing let the businesses and brands sending text messages with the location to mobiles that are in proximity to a Bluetooth network.