Revamping Social Media Marketing Through Big Data
Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The advertising options like sponsored stories and mobile ads that appears in Facebook provides marketers with important data when users like a post. Alongside, various other social media networks like Instagram and Twitter have emerged as major platforms for marketing, which is mostly executed through influencer marketing. The data collected from these platforms can be a huge differentiating factor for companies for their social media marketing methods.
Without the use of big data, companies previously had to derive their own market data to create targeted ads. However, the scenario is changed today as big data platforms are giving marketers readily available relevant data, within no time. With powerful insights into customer segmentations, companies are able to generate better advertisements which are effective than ever before. Big data also increases the rate of success of a marketing campaign. This is because big data has provision for campaign simulations where companies can test advertisements within a virtual marketplace and make the necessary changes before the campaign goes live.
Social media marketing is an ideal medium for powerful marketing and has transformed marketing communication from social point of view. In addition, big data has truly remodeled the approached that choose to communicate with their consumers. With these advantages, big data clearly revamps the marketing strategies.
By James Seevers, CIO & GM, Toyoda Gosei
By Bill Krivoshik, SVP & CIO, Time Warner Inc.
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Alberto Ruocco, CIO, American Electric Power
By Bruce. D. Smith, SVP & CIO, Information Systems, Advocate...
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
By Graham Welch, Director-Cisco Security, Cisco
By Michael Watkins, Senior Product Director, Global Knowledge
By Bernd Schlotter, President of Services, Unify
By Patrick Hale, CIO, VITAS Healthcare
By Steve Bein, VP-GIS, Michael Baker International
By Jason Alan Snyder, CTO, Momentum Worldwide
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Bill Dow, SVP and General Manager of Business Solutions,...
By Jim Whitehurst, CEO, Red Hat
By Darren Cockrel, CIO, Coyote Logistics, a UPS Company...
By Nathan Johnson, SVP and CIO, Werner Enterprises [NASDAQ:...
By David Tamayo, CIO, DCS Corporation
By Neil Hampshire, CIO, ModusLink Global Solutions, Inc....