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While blockchain initially started off as just a buzzword for cryptocurrency and bitcoin technology trends, today, numerous businesses strive to incorporate its applications into their infrastructures. From cloud storage, contracts, smart cities and other non-financial applications, blockchain has set a footprint in almost every vertical. Retailers are looking forward to implementing blockchain technology into their workflows to transform the overall shopping and customer experience. However, familiarizing blockchain technology within the retail landscape is not something that can be done overnight, it requires mass production and gradual deployment of its applications. How exactly is implementing blocking technology going to boost the shopping experience for customers? Robust retail data collection and analysis is the key. Blockchain technology proffers retailers an efficient way to collect and analyze information about their customers and the retail market.