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Rightpoint Launches Unique Virtual Holiday Store: Cost Plus World Market

By CIOReview | Friday, December 4, 2020

The virtual holiday store is intended to spark joy among World Markets' traditional shoppers, carrying a simple in-store layout to life and permitting customers to browse and buy over 550-holiday products.

FREMONT, CA: Global experience leader Rightpoint, a Genpact company, and Cost Plus World Market announced Cost Plus World Markets' launch—one of its kind virtual holiday store. With the COVID-19 pandemic altering customer shopping behaviors, Cost Plus World Market shaped the virtual holiday store to engage millions of their loyal clients online with an experience, unlike anything they have seen before and entice new customers seeking diverse types of shopping experiences.

The virtual holiday store intends to spark joy among World Markets' traditional shoppers, carrying a simple in-store layout to life and permitting customers to browse and buy over 550-holiday products. The experience also has an exceptional storytelling layer of content that encourages consumers to travel the virtual store, add goods to their cart, and know more about seasonal trends such as decorating a holiday-inspired mantle or creating the perfect gift.

"Shopping at Cost Plus World Market is unlike any other store, there is a sense of surprise and delight around every corner. We wanted to harness the power of our joyful holiday retail experience and bring these moments to life for our customers, from the comfort of their couches," said Adrian Stevens, SVP-Chief Marketing Officer, Head of eCommerce and Digital Strategy, Cost Plus World Market. "Rightpoint has been a valued partner to help us bring this to life from strategy and vision to execution."

Following a successful eCommerce association for the 2019 holiday season, Cost Plus World Market leaned on Rightpoint this year to extend their work together. To thrive, retailers ought to think beyond their eCommerce platforms and recognize new ways to create delightful moments. The virtual holiday store's impression was established based on customer listening and insights that uncovered that shopping to browse and appreciate rather than going out for the desired item had been greatly missed.The virtual holiday store acts to achieve customers' desire to shop securely from their own residences' comfort.

"Our team was delighted to work with Cost Plus World Markets teams to design an authentic and differentiated virtual holiday store in an effort to boost holiday sales while giving customers an experience that will excite them," said Tom Quish, SVP, and Head of Design, Rightpoint. "The level of customization in combination with the ability to shop holiday categories and products while being inspired by seasonal collections, makes this an experience unlike any other."