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Rightpoint Rolls Out New Website for Raymour & Flanigan

By CIOReview | Monday, November 23, 2020

Rightpoint launches a new website for Raymour & Flanigan to offer a differentiated eCommerce experience.

FREMONT, CA: Global experience leader Rightpoint, a Genpact company, announces that it has launched the new website for leading furniture and mattress retailer Raymour & Flanigan. Rightpoint was engaged in developing an industry-leading online customer shopping experience. Raymour & Flanigan has 143 stores, offering a differentiated e-commerce experience that sets them apart from other omni-channel competitors, and that avoids friction between physical and digital channels was a vital focus. The website, develop on Episerver, hope to leave customers with top shopping and brand experience.

With most consumers beginning their in-store shopping experience with online discovery, we have a clear understanding that our new website is the front door to our brand. It became critical that Raymour & Flanigan website gives its customers a 360 approach to interacting with the brand. Its goal continues to be to put the customer first, and the new website gives them an extremely intuitive way to find merchandise, locate showrooms, learn about white glove delivery, schedule in-store appointments, purchase seamlessly, and more, helping to propel the company into the future as the leader in omnichannel furniture and mattress retail.

During the discovery phase, its team worked to dig deep into understanding Raymour & Flanigans business and the diverse audiences it serves. The company visited stores, spoke with furniture consultants, learned their brand to deliver an unsurpassed customer experience that offers an exciting and easy way to shop for the furniture to fill the home. Companies like Raymour & Flanigan differentiate themselves with customers through unique experiences. The company empowers them to offer those experiences digitally. Their dedication to the customer is inspiring, showcasing what can be done when putting the customer first in crafting digital experiences.