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FREMONT, CA: Cloud-computing services provider Rackspace settles all rumors by partnering with arch rival Amazon. Through this partnership, Rackspace builds managed services product for Amazon Web Services. Posed against AWS and rivals like Microsoft Azure and Google Cloud Platform, which had a better global grip as well as stronger monetarily influence; Rackspace had been struggling to find a niche of itself in the cloud computing arena. Following which Rackspace had to shift its concern towards services promising considerably higher and sustainable margins.